Under Armour: Unlike Any
Brand
Date
Nov 2020
Description
Under Armour’s Unlike Any campaign features a high-energy commercial spotlighting an athlete navigating an expansive, abandoned industrial site. The film shifts between exterior steel structures and dark, cavernous stairwells to frame the subject’s agility against the surrounding architecture. Captured with a cinematic, raw visual language, the production emphasizes gritty industrial textures and natural light. The piece features spoken word narration by Kojey Radical, with sound design and music production by Wave Studios NY. The work utilizes analogue film techniques to build an atmospheric and focused perspective.
Style
Horizontal, Cinematic, Raw
Techniques
Analogue / film
Industries
Color
Hot Pink
Navy
Background
Factory
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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