The Umit Benan Spring 2025 lookbook presents a focused exploration of contemporary designer menswear. Shot by photographer Daniel Archer, the collection leans into relaxed proportions and sharp tailoring, utilizing a minimalist studio aesthetic to emphasize fabric texture and clean silhouettes.
Art direction by Alex Wiederin maintains a consistent, sophisticated visual language across the series. The campaign features fashion styling by Beat Bolliger, with hair by Franco Gobbi and makeup by Luciano Chiarello, further elevating the polished, editorial tone. The imagery makes frequent use of natural light and clean negative space to frame the garments against neutral backgrounds.
