Umit Benan

Sep 2024

The Umit Benan Spring 2025 lookbook presents a focused exploration of contemporary menswear silhouettes and refined textures. Captured by photographer Daniel Archer, the editorial series leans into a minimalist aesthetic, utilizing clean studio backdrops and soft, natural lighting to emphasize sharp tailoring and relaxed, deliberate proportions. Art direction by Alex Wiederin unifies the collection, pairing monochromatic ensembles with structured outerwear and pleated trousers. Fashion styling by Beat Bolliger accentuates the fluidity of the garments, complemented by grooming from hair stylist Franco Gobbi and makeup artist Luciano Chiarello. The series, produced by Giorgio Tsintoukidis, relies on clean vertical framing and warm, directional light to highlight the brand's commitment to modern tailoring.

Editorial, Vertical, Clean

Natural light

Designer Fashion

White Seamless

Lookbook