Logo
Two people wearing matching blue smocks with pocket pens standing before a projected blue backdrop
Website interface screenshot showcasing ULLAC lookbook imagery with two models mid-air wearing yellow jackets and red trousers
Close-up of a person with wet skin and yellow liquid on their face, wearing an orange jacket, alongside bold yellow typography.
Website interface overlay showing two models wearing Ullac clothing against a white seamless background
Close-up back view of a person wearing an orange collared jacket with bold ULLAC branding layered across the shoulders.
Three smartphone mockups displaying the Ullac brand website against a person in a striped shirt.
Close-up split image showing a woven fabric label and a person wearing a white bucket hat and orange jacket.
Split view showcasing a bright orange painter jacket and a model wearing a pink overshirt and dark jeans in front of lockers.
Website mockup for ULLAC brand identity featuring multiple product and lookbook panels displayed against a locker room background.
Two people wearing matching blue smocks with pocket pens standing before a projected blue backdrop
Website interface screenshot showcasing ULLAC lookbook imagery with two models mid-air wearing yellow jackets and red trousers
Close-up of a person with wet skin and yellow liquid on their face, wearing an orange jacket, alongside bold yellow typography.

ULLAC Brand Identity 2019

About

The brand identity for ULLAC emerges as a masterclass in utilitarian minimalism, successfully bridging the gap between high-fashion editorial aesthetics and functional commercial design. By leaning into a rigid, streetwear-influenced visual language, the project establishes a cohesive identity that feels both raw and calculated. The creative team at Each employs a striking color palette—anchored by a signature vibrant yellow—that serves as a structural backbone across various digital touchpoints, from e-commerce product pages to immersive web interfaces. The project expertly utilizes chiaroscuro and soft light in its lifestyle photography to elevate everyday workwear, transforming simple garments into objects of intrigue. This is particularly evident in the high-speed freeze captures and starkly composed portraits, which emphasize both the physical texture of heavy-duty fabrics and the gender-neutral philosophy of the label. By blending UI illustration with bold, high-contrast typography, the identity creates a narrative that feels consistent yet dynamic. The visual strategy effectively balances the sterile, clean lines of modern digital retail with the moody, artistic sensibilities of contemporary fashion photography. Ultimately, the work functions as a complete system, where every detail, from the deliberate topstitching on canvas jackets to the graphic layout of the site, reinforces the brand's position as an innovative force within the modern apparel landscape.

Brand

ULLAC

Credits

Each
Graphic Design

Industries

High Street Fashion

Styles

HorizontalCommercialClean
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