UFC 304 arrives in Manchester with a high-energy promotional campaign developed by agency FORM. The project bridges athletic culture and local identity, featuring a series of spots that capture urban life in Manchester interspersed with fast-paced graphics and event highlights.
The film leans into a cinematic aesthetic, utilizing live-action footage layered with collage elements and bold typography. Energetic camera movements and retro-inspired visual flourishes provide a fast-paced viewing experience that emphasizes the intensity of the upcoming event.
