Triumph
Campaign
Sep 2024
Triumph presents a campaign for its latest lingerie collection, focusing on a minimalist aesthetic that bridges comfort and functional fashion. Photographed by Lucie Rox, the project utilizes soft studio lighting and a deliberate, cool-toned color palette to emphasize the interplay of textures, ranging from delicate lace to rugged denim. The series features editorial-style portraiture that highlights clean lines and direct compositions. Collaborating on the production, fashion stylist Sabina Khan curates the wardrobe, with hair styling by Moe Mukai and makeup artistry by Victoria Martin. The imagery maintains a consistent visual language, balancing commercial precision with a refined, desaturated palette.
Vertical, Cool
Lingerie & Underwear
Coloured Seamless
Advertising Campaign
