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Triumph: Campaign

Date

Sep 2024

Description

Triumph's latest fashion campaign centers on a minimalist editorial aesthetic, highlighting the brand’s lingerie collections through a refined, commercial lens. Photographer Lucie Rox utilizes soft, even lighting against a consistent cool-toned backdrop to emphasize the intricate textures of lace and the contrast of layered denim. The series features styling by Sabina Khan, with natural hair by Moe Mukai and polished makeup by Victoria Martin. The production leans into a desaturated palette and clean composition, prioritising a focused, vertical format that centers the apparel.

Style

Vertical, Cool

Background

Coloured Seamless

Context

Advertising Campaign

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