Tripadvisor’s 'We’ve Been There' campaign highlights the platform’s role in travel planning through a series of vignettes featuring outdoor family explorations and quiet hotel retreats. The narrative moves between mountain landscapes and dining experiences, anchored by the inclusion of user-generated review badges to contextualize the traveler journey.
The project was spearheaded by SuperBloom House, which handled agency, creative, production, and post-production duties. The visual approach leans into a polished, live-action technique, utilizing warm lighting to create a consistent tone across diverse destination shots.
