Trainline: I came by train - Get Your Bum On Board!
Brand
Date
Jan 2025
Description
Trainline leans into an energetic and dynamic visual language for its latest travel campaign, 'I came by train - Get Your Bum On Board!'. Moving between aerial captures of natural environments and brisk sequences of human activity, the project utilizes mixed-media collaging and playful graphical overlays to establish a distinct pace. Developed by agency partners DEPT® UK and STALKR, the commercial highlights the environmental benefits of rail travel through a vibrant and earthy aesthetic. Post-production and VFX work was handled by ANA Projects alongside DEPT® UK, with sound and music provided by Killer Crab Men. The project was executed by DEPT® UK.
Style
Humorous, Horizontal, Commercial, Earthy
Techniques
Drone footage
Industries
Color
Forest Green
Light Grey
Background
Forest
Context
TVC / TV Commercial
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