Trainline I came by train - Get Your Bum On Board! 2025
About
Trainline leans into an energetic and dynamic visual language for its latest travel campaign, 'I came by train - Get Your Bum On Board!'. Moving between aerial captures of natural environments and brisk sequences of human activity, the project utilizes mixed-media collaging and playful graphical overlays to establish a distinct pace.
Developed by agency partners DEPT® UK and STALKR, the commercial highlights the environmental benefits of rail travel through a vibrant and earthy aesthetic. Post-production and VFX work was handled by ANA Projects alongside DEPT® UK, with sound and music provided by Killer Crab Men. The project was executed by DEPT® UK.