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Toyota: You Deserve Extra

Brand
Date

Feb 2025

Description

Toyota presents 'You Deserve Extra,' an automotive campaign highlighting the brand's maintenance and roadside assistance services. The project employs a vibrant animation style, utilizing vector graphics to illustrate various vehicles navigating diverse environments ranging from verdant landscapes to winter settings. Produced by All Of Us Here, the commercial video incorporates dynamic color grading and bold promotional overlays to communicate service benefits. The piece leans into a playful visual language, maintaining a consistent aesthetic as it transitions between distinct travel scenarios.

Style

Horizontal, Commercial, playful

Techniques

Animation, Vector

Color
Pure White
Charcoal
Context

TVC / TV Commercial

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