Toyota, Brock Purdy: Into The Future
Brands
Date
Sep 2024
Description
Toyota and athlete Brock Purdy partner for the brand campaign Into The Future, a project that chronicles the balance between professional athletic preparation and daily life. The production moves through diverse settings, ranging from press appearances and rigorous gym sessions to moments of leisure on the golf course. Developed by agency H/L, the commercial utilizes a live-action technique to bridge high-intensity sports activity with routine automotive usage. The cinematography pairs cinematic lighting with slow motion sequences to anchor the brand within a lifestyle-focused narrative.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Context
TVC / TV Commercial
Associated creatives
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