Toyota: Vios Asia
Brand
Date
Oct 2025
Description
This campaign for the Toyota Vios Asia features a series of dynamic urban vignettes centered on the crossover model. Produced by Wild Gift, the project showcases the vehicle navigating metropolitan environments and city streetscapes. The execution utilizes a live-action technique with cinematic framing, characterized by a desaturated color palette that emphasizes realistic lighting against architectural backdrops.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Pure White
Charcoal
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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