Toyota: Vamos
Brand
Date
May 2023
Description
Toyota presents Vamos, a commercial project spotlighting the brand's latest hybrid vehicle. The campaign, developed by agency Conill with production from DOMO, captures the car in motion through a series of dynamic urban environments. Utilizing live-action technique and drone footage, the production balances wide aerial perspectives of the city with intimate close-ups of the vehicle’s exterior and cabin details. The film emphasises the car's presence on paved roads under natural daylight, focusing on the refined engineering and exterior design elements.
Style
Horizontal, Commercial
Techniques
Drone footage
Industries
Color
Crimson
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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