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Toyota: Partner Of #TeamUSA

Brand
Date

Apr 2024

Description

Toyota spotlights the dedication of athletes in its 'Partner Of #TeamUSA' commercial. The campaign features Summer Sanders and Simone Manuel, capturing their intense training routines across both gym and aquatic environments. Utilizing slow motion and live-action techniques, the film balances natural and studio lighting to focus on the athletes' movements. The production emphasizes a clean visual aesthetic to showcase the rigor of competition, with sound design provided by SoStereo.

Style

Horizontal, Commercial, Action, Clean

Techniques

Slow motion

Event

Olympics

Background

Outdoor Pool

Context

Advertising Campaign, Brand Film / Corporate Video

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