Toyota: Palisades Tahoe - Adventure
Brand
Date
Feb 2023
Description
Toyota leans into rugged, mountain-focused storytelling with this project centered on the Palisades Tahoe landscape. The commercial juxtaposes high-performance driving with winter sports, tracking the vehicle's capability across challenging terrain. Crafted by the agency H/L, the production employs drone footage to capture sweeping aerial perspectives of the truck against dense pine forests. A high-contrast monochrome grade is utilized to sharpen the textural details of the snow and forest, ensuring the vibrant red of the vehicle remains the focal point throughout the live-action sequence.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Color
Crimson
Background
Mountain
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.