Toyota: Palisades
Brand
Date
Apr 2023
Description
Toyota presents a commercial for the Palisades, a production that focuses on the vehicle's performance in challenging terrain. The project centers on a red pickup truck navigating icy mountain passes and steep, snow-covered landscapes, capturing the contrast between the vehicle's exterior and the surrounding winter environment. Produced by Stept Studios, the campaign utilizes a cinematic, live-action technique to highlight the vehicle's capability. The visual narrative moves between detailed interior shots and sweeping exterior vistas, underscored by cool-toned, desaturated color grading that balances the vivid red of the truck against the snowy backdrop.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light
Industries
Color
Scarlet
Jet Black
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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