Toyota
Grand Highlander
Brand
ProjectGrand Highlander
Date
Jun 2026
Description
Toyota introduces the Grand Highlander with a cinematic campaign that highlights the SUV's performance across varied terrains. The spot features aerial drone footage capturing the vehicle as it navigates a winding desert landscape, emphasizing its presence against a sprawling, arid backdrop. The production, handled by GREATERGOOD, focuses on the vehicle's movement through natural light, grounding the visual narrative in the textures of the desert environment. This automotive campaign showcases the vehicle's design and capability in a wide, expansive setting.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Luxury Automotive
Color
Pure White
Background
Desert
Context
Advertising Campaign
Associated creatives
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