Toyota
Grand Highlander
Brand
ProjectGrand Highlander
Date
Jun 2026
Description
This automotive campaign for the Toyota Grand Highlander showcases the vehicle in its element, navigating rugged desert terrain. The project centers on a series of cinematic drone sequences that track the SUV as it maneuvers along winding, sandy paths. Produced by GREATERGOOD, the spot emphasizes the vehicle's capability across expansive landscapes. Through high-angle, horizontal compositions and natural light, the footage highlights the interaction between the car's design and the arid environment.
Style
Horizontal, Cinematic
Techniques
Drone footage
Industries
Luxury Automotive
Color
Pure White
Background
Desert
Context
Advertising Campaign
Associated creatives
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