Toyota: GR Family - The Chase 45
Brand
Date
Dec 2025
Description
Toyota presents the GR Family campaign, a high-octane automotive commercial that centers on the performance capabilities of the brand's sports car range. The film captures the vehicles navigating urban environments during a nighttime pursuit. The edit emphasizes the kinetic energy of the vehicles through dynamic driving action. Cinematic lighting and detailed close-ups of vehicle badging and dashboard instrumentation ground the sequence. Post-production and VFX were executed by the team at LOCKT, integrating visual effects to enhance the live-action footage.
Style
Horizontal, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Color
Pure White
Crimson
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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