Toyota
Century
Brand
ProjectCentury
Date
Jun 2026
Description
Toyota spotlights its Century luxury vehicle in this cinematic production focused on the precision engineering and craftsmanship of the automotive design. The film explores the intricate relationship between mechanical components and high-end materials, building toward a reveal of the vehicle's signature grille and emblem. Utilizing a monochrome aesthetic, the project emphasizes texture and form through tight framing and specific lighting choices. The edit leans into a gritty, live-action technique to convey the technical nature of the automotive build, with post-production oversight provided by Daniel Fletcher.
Style
Horizontal, Cinematic, Monochrome, Gritty
Industries
Luxury Automotive
Color
Jet Black
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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