Toyota: Cardboard

Dec 2025

This commercial for the Toyota Tundra spotlights the vehicle's design through a playful live-action technique that replaces the traditional metal body with cardboard construction. The spot captures the truck in a suburban residential setting, juxtaposing the intricate paper-based exterior against a real-world driveway backdrop. Produced with True Gent and agency creative direction from Saatchi & Saatchi - USA, the campaign utilizes VFX to integrate the cardboard model into a clean, natural daylight environment. The project emphasizes the truck's familiar silhouette through a narrative that highlights the craftsmanship and form of the automobile.

Horizontal, Commercial, Clean

VFX / visual effects

Residential Building

TVC / TV Commercial