Toyota Camry
Cliff Diver
Brand
ProjectCliff Diver
Date
Dec 2024
Description
Toyota Camry's Cliff Diver campaign merges automotive performance with coastal adventure, pairing rugged, cinematic visuals of the vehicle navigating winding roads with the intensity of cliff diving. The production leans into a desaturated aesthetic to complement the overcast coastal backdrop, emphasizing the interplay between the car's movement and the natural environment. Developed by Saatchi & Saatchi Sydney, the project was produced by FINCH with post-production and VFX work by Fin Design + Effects. The spot utilises a live-action technique to ground the driving sequences in a stark, atmospheric setting.
Style
Horizontal, Cinematic, Desaturated
Industries
Luxury Automotive
Color
Royal Blue
Jet Black
Background
Sandy Beach
Context
TVC / TV Commercial
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