Toyota: Brock Purdy
Brand
Date
Sep 2025
Description
Toyota features NFL quarterback Brock Purdy in this commercial spot, highlighting the capabilities of its truck lineup. Set within the controlled environment of an indoor stadium, the production leans into a high-contrast aesthetic, utilizing saturated red and white lighting to emphasize automotive details like headlights, emblems, and alloy wheels. The film transitions between close-up shots of vehicle branding and wider sequences across the artificial turf. Developed by H/L with production by Goal Line Studios, the piece relies on live-action techniques and a matte visual finish to communicate the performance attributes of the trucks.
Style
Horizontal, Commercial, Saturated, Matte
Industries
Color
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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