Tony's Chocolonely presents The Choose Agents, a touring brand activation designed to highlight fair trade practices through interactive public engagement. The campaign moves across various UK locations, deploying a pop-up installation defined by vibrant red and blue branding.
The project channels a clean, live-action aesthetic that focuses on participant interaction, featuring elements such as cocoa bean displays and mechanical valves for visitors to operate. Agency partner Sense. managed the creative execution of the mobile installation, which integrates product showcases and information-heavy signage to communicate the brand's supply chain mission.
