GQ Hong Kong
Tommy Hilfiger Brand Book
Brand
ProjectTommy Hilfiger Brand Book
Date
Oct 2026
Description
GQ Hong Kong presents the Tommy Hilfiger Brand Book, a fashion editorial spotlighting the latest collection through a focused, clean aesthetic. The project features South Asian singer and model Jang Wonyoung, captured in a series of outdoor portraits that lean into the versatility of classic denim. Photographer Mok Jung Wook leads the visual execution, working with editorial director Jumius Wong. The photography utilizes natural light to maintain a crisp look, presented in a vertical format that emphasizes the brand identity and the clean styling of the garments.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Denim
Off-White
Background
Street
Context
Advertising Campaign, Editorial
Associated creatives
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