Tod's

May 2024

The Tod's SS24 Men campaign presents a sophisticated look at the season’s collection through a series of editorial and commercial compositions. Captured by photographer Luca Stefanon with casting direction by Piergiorgio Del Moro, the project moves between curated studio product shots and relaxed, sun-drenched outdoor portraiture. The imagery emphasizes the tactile qualities of the footwear and apparel, showcasing rich leathers, soft suedes, and refined tailoring against a backdrop of architectural stone and lush greenery. Utilizing a warm, earthy color palette and consistent natural light, the campaign highlights the brand's focus on material texture and clean lines. Models Callum Stoddart, Prince Diamond, Sanggun Lee, and Takfarines Bengana are featured across various garden and terrace settings, illustrating a seamless blend of elevated menswear and casual outdoor living. The execution maintains a minimalist aesthetic, allowing the craftsmanship of the items to remain the central focus throughout the presentation.

Vertical, Warm, Commercial

Natural light