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Tod's

Tod's Pre-Spring 2026 Campaign
Brand
Date

Jan 2026

Description

Tod's presents its Pre-Spring 2026 campaign, a series of images capturing a relaxed holiday atmosphere set against rugged Mediterranean coastlines. Photographed by Alasdair McLellan and styled by Charlotte Collet, the campaign features creative direction from Charles Levai, Kevin Tekinel, and Matteo Tamburini. The visuals highlight the collection's focus on tactile materials, including ribbed knits, structured leather handbags, and classic loafers. Technically, the project employs strong natural light and monochrome tones to emphasize architectural details and surface textures. With models Penelope Ternes, Anatol Modzelewski, Francesco Cicerchia, and Hedi Ben Tekaya, the editorial imagery leverages high-contrast shadows and candid, open-air environments to present the season's luxury fashion pieces.

Style

Vertical, Commercial

Techniques

Natural light

Industries

Luxury Fashion Houses

Color
Off-White
Context

Advertising Campaign

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