Tod's: Tod's FW 24 social images

Jul 2024

The Tod's Fall/Winter 2024 campaign, executed for social channels, showcases a fusion of luxury leather craftsmanship and architectural precision. The imagery leans into an editorial aesthetic, blending curated tailoring with clean, natural lighting to highlight the seasonal collection's material textures. Photographer Luisa Pagani and fashion editor Brian Molloy anchor the visual direction, setting models against diverse backdrops ranging from brutalist concrete geometries to classical, warm-toned interiors. By utilizing a mix of editorial, vertical framing and an earthy, warm color palette, the campaign emphasizes the structured silhouettes of the leather handbags and refined apparel in a deliberate, atmospheric manner.

Editorial, Vertical, Warm, Clean

Natural light

Advertising Campaign