Tod's
Spring 2026 Ad Campaign
Feb 2026
The Spring 2026 ad campaign for luxury fashion house Tod's masterfully captures the essence of Mediterranean leisure, balancing heritage craftsmanship with a contemporary, relaxed elegance. Under the guidance of creative directors Kevin Tekinel and Charles Levai, alongside Tod’s Creative Director Matteo Tamburini, the project channels a sophisticated resort atmosphere that feels both timeless and grounded. Photographer Alasdair McLellan lenses the collection against the sun-drenched backdrop of Italy's Torre della Limonaia in Maiori, utilizing soft natural light to create long, cinematic shadows that emphasize the tactile quality of the brand’s signature suede and leather goods. The visuals lean into editorial minimalism, with a focus on clean, architectural geometry and the refined textures of the footwear and accessories. From the close-up product shots highlighting the iconic pebbled rubber soles to the lifestyle scenes featuring models lounging on stone terraces, the campaign exudes a sense of effortless, high-end comfort. By integrating elements of cinematic storytelling with a crisp, commercial aesthetic, the imagery underscores the brand’s dedication to material excellence. Every frame feels deliberate, moving between the intricate details of a leather tote and the wider, sun-soaked narrative of a coastal getaway. This project serves as a compelling exploration of luxury fashion through a lens that prioritizes warmth, tactile depth, and a serene, aspirational lifestyle.
Editorial, Commercial, Cinematic
Natural light, Soft Light
Luxury Fashion Houses, Fashion
