Tod's

Jul 2023

For the Tod's Fall 2023 ad campaign, the iconic Italian luxury house returns to its core pillars of sophisticated minimalism and artisanal heritage. Captured through the lens of photographer Karim Sadli, the series leans into a polished editorial aesthetic that emphasizes the tactile nature of the brand’s signature leather goods and precisely tailored garments. Under the creative direction of Charles Levai and Kevin Tekinel, the visuals embrace an elevated simplicity, placing models like Mona Tougaard and Clement Chabernaud within carefully curated architectural spaces that bridge classic interiors with contemporary art installations. The styling, helmed by Charlotte Collet, focuses on layered textures, utilizing wool, suede, and buttery leather to create a sense of effortless, quiet luxury. By mixing natural light with controlled studio strobe techniques, the campaign achieves a balanced, commercial finish that highlights the structural integrity of every accessory, from the refined bucket bags to the classic loafers. Designer Walter Chiapponi’s vision for the collection shines through the clean, rhythmic composition of the frames, where neutral palettes are punctuated by bold, deliberate color splashes. This project serves as a masterclass in modern luxury fashion, showcasing how high-end branding can remain both timeless and visually arresting through a disciplined commitment to composition, material storytelling, and intentional, sophisticated framing.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion