This comedic campaign for Tim Hortons brings Ryan Reynolds into the spotlight, featuring a series of lighthearted exchanges set within a backstage dressing room. The film highlights the brand's food offerings through a conversational interaction, focusing on the discovery of specific menu items like scrambled eggs.
Executed with a polished, live-action technique, the production utilizes warm interior lighting to create an inviting atmosphere. The creative work was developed in collaboration with agencies Maximum Effort, Gut Toronto, and Publicis Montréal, with production by LOON PRODUCTIONS and media support from PHD Media.
