Tim Hortons: Roll Up the Rim to Win
Brand
Date
May 2025
Description
Tim Hortons channels its classic 'Roll Up the Rim to Win' campaign through a comedic spot set against the backdrop of a locker room. The narrative follows a hockey team engaged in the ritual of cup-revealing, shifting through various everyday environments to showcase the promotional excitement. Crafted by Gut Toronto, the film utilizes a live-action technique to ground the high-energy interactions. The production, spearheaded by Partners Film, leans into a cinematic aesthetic, complemented by editorial work from Rooster Post Production, VFX from The Vanity, and an original soundscape by Grayson Music.
Style
Horizontal, Cinematic
Industries
Color
Scarlet
Jet Black
Pure White
Background
Garage
Context
TVC / TV Commercial
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