Tim Hortons
Ice Capp
Brand
ProjectIce Capp
Date
Jun 2025
Description
Tim Hortons promotes its OREO Mocha Iced Capp in this commercial campaign, capturing the drink's textures through detailed close-ups of whipped cream and cookie crumbles. The spot shifts from product-focused shots to a social backyard pool party, framing the beverage within a summer leisure context. The production, featuring work from agencies Publicis and Gut Toronto, utilizes bright natural lighting and vibrant color grading. The live-action technique emphasizes a clean aesthetic, focusing on the atmosphere of a warm, sunlit afternoon.
Style
Vertical, Commercial, Warm, Clean
Industries
Beverages
Color
Chocolate
Pure White
Background
Outdoor Pool
Context
TVC / TV Commercial
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