Tim Hortons: Come As You Are
Brand
Date
Jun 2023
Description
Tim Hortons presents 'Come As You Are', a commercial campaign that highlights the brand’s role in daily routines through a series of candid, observational vignettes. The project captures individuals and groups enjoying coffee, meals, and Timbits in various everyday environments, from restaurant interiors to outdoor settings and vehicles. Produced by agency Zulu Alpha Kilo, the film utilizes a documentary approach to emphasize genuine human connection. The execution relies on live-action techniques, featuring a clean aesthetic framed by warm natural light to maintain an authentic, unvarnished tone throughout the piece.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Context
TVC / TV Commercial
Associated creatives
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