Thorntons
Uniquely Thorntons
Brand
ProjectUniquely Thorntons
Date
Nov 2024
Description
Thorntons presents its 'Uniquely Thorntons' campaign, a digital out-of-home initiative that brings the brand's confectionery identity to high-traffic urban settings. The project features a series of vertical display advertisements that transition from live-action product shots to stylized liquid chocolate animations. Developed in collaboration with agency Mr President, with production handled by Twin and post-production by Guild Creatives, the creative merges live-action technique with motion graphics. The work utilizes bold, stylized typography and fluid motion design to capture passerby attention against the backdrop of modern street environments.
Style
Vertical, Commercial
Techniques
Motion Graphics
Industries
CPG / Packaged Food
Background
Street
Context
Out of Home (OOH)
Associated creatives
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