This Girl Can
#LetsLiftTheCurfew
Brand
Project#LetsLiftTheCurfew
Date
Dec 2024
Description
This Girl Can engages in public awareness through #LetsLiftTheCurfew, a campaign utilizing large-scale projection mapping to occupy urban space. The initiative centers on a series of dynamic light installations, casting animated text and graphics across a high-rise tower to convey its messaging within a nocturnal environment. The project incorporates cinematic motion design and neon-hued VFX, creating a vertical display that interacts with the surrounding city architecture. Brave Spark led the creative production for the campaign, executing the technical application of the visuals across the building's facade.
Style
Vertical, Cinematic, Neon
Techniques
VFX / visual effects
Industries
Public Awareness
Color
Crimson
Violet
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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