This Girl Can: #LetsLiftTheCurfew
Brand
Date
Dec 2024
Description
This Girl Can tackles visibility with the #LetsLiftTheCurfew public awareness campaign. The project utilises projection mapping to cast dynamic light displays and animated graphics across urban tower architecture, transforming city facades into canvases for the initiative. Developed by agency Brave Spark, the campaign leans into a cinematic visual language. The execution relies on a blend of live-action technique and neon-hued VFX, creating a high-contrast aesthetic that captures the nocturnal urban environment through a vertical frame.
Style
Vertical, Cinematic, Neon
Techniques
VFX / visual effects
Industries
Color
Crimson
Violet
Background
Street
Context
Brand Film / Corporate Video
Associated creatives
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