The Strand
Christmas 2023
Brand
ProjectChristmas 2023
Date
Jan 2023
Description
The Strand’s Christmas 2023 campaign centres on a series of studio editorial images, with creative direction from Justin Woo. The imagery leans into a polished, commercial aesthetic, utilising soft lighting to emphasise luxury textures and curated compositions. The series features a range of fashion-forward vignettes, contrasting velvet tailoring and structured outerwear with surrealist arrangements of domestic and decorative objects. These images maintain a clean, studio-based atmosphere, highlighting both apparel and detailed accessory placement.
Style
Clean, Editorial, Horizontal
Background
White Seamless
Context
Advertising Campaign
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