The Rakish Gent

Aug 2026

Swim Good for The Rakish Gent is a masterclass in editorial minimalism, exploring the intersection of high-end tailoring and the raw, untamed allure of the coast. Under the astute creative direction and styling of Milo de las Heras, the project subverts traditional menswear norms by layering structured blazers, mandarin collars, and dark leather wraps over bare skin and classic beachwear. Photographer Alejandro Ramirez captures this juxtaposition through a deliberate cinematic lens, favoring natural light and shallow depth of field to ground the subjects—models Ben Brooks, Daniel Solano, and Gabo Dos Santos—within their rugged, windswept environments. Whether oscillating between high-contrast black-and-white studies or soft, golden-hour portraits, the series emphasizes tactile textures, from the weight of silver beaded jewelry to the roughness of sun-drenched granite. The project leans into a sophisticated lifestyle narrative, balancing intimate human connection with a sharp, poised fashion sensibility. Supported by the precise grooming work of hair stylist Marcos Perez and makeup artist Cristobal Valero, the execution maintains a clean, evocative aesthetic that elevates casual swimwear into the realm of high fashion. Through a series of carefully composed, natural light captures, Swim Good successfully creates a timeless dialogue between the rigidity of formal attire and the fluid, expansive beauty of the sea.

Editorial, Lifestyle, Horizontal

Natural light

Menswear, Fashion