The Rakish Gent
Fresh Water
















Brand
ProjectFresh Water
Date
Apr 2025
Description
Fresh Water is a fashion editorial series for The Rakish Gent, captured by photographer Jacquetta Clark. The project focuses on sculptural tailoring and textural contrast, utilising a mix of sharp, low-key chiaroscuro lighting and soft, natural light to define form and movement. Throughout the series, the imagery leans into a cool, desaturated colour palette, often set against moody blue or neutral gradients. The styling highlights clean lines, from crisp white button-downs and structured blazers to intricate lace-up denim and tactile feather details, resulting in an intense and artistic visual narrative.
Style
Editorial, Vertical
Color
Jet Black
Pure White
Context
Editorial
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