Elle Men Thailand: The practice of becoming

Brand

Elle Men Thailand

Date

Oct 2026

Description

The practice of becoming is an editorial fashion campaign for Elle Men Thailand that explores the intersections of athletic performance and formal menswear. Shot by photographer Eugenio D'Orio, the project leans into a warm, atmospheric aesthetic to capture the kinetic energy of a sports venue setting. Utilizing a mix of high-angle and low-angle perspectives, the imagery highlights textured layers, pinstriped tailoring, and contemporary sportswear. Creative director Simone Bronzi and stylist Alessandra Bloom develop a cohesive visual narrative across gymnasium, stadium, and locker room backdrops. Models including Andreas Athanasopoulos, George Chetwynd, Michael Gluck, and Tim Wolf appear throughout the series, which utilizes natural light to emphasise depth and movement within the staged team environments.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black

Background

Sports Venue

Context

Editorial