The Porcelain Shoppe
Brand Identity
Nov 2023
The Porcelain Shoppe brand identity project, developed by Poolboy Studio, establishes a cohesive visual language that bridges industrial construction aesthetics with refined modern design. The project encompasses a comprehensive suite of assets ranging from tactile packaging and stationery to motion-led typography sequences and lifestyle photography. Central to the identity are minimalist graphic design principles, which are applied across diverse surfaces including textured cardstock, stone tiles, and hard hats. The execution leans into a clean, geometric visual style, using sharp vector lines, a warm, curated color palette, and intentional lighting to emphasize the material quality of both the brand's porcelain products and its visual collateral. By balancing raw industrial elements with precise, sophisticated branding, the work creates a distinct and scalable identity system.
Commercial, Clean, Horizontal, Minimalist
