The Porcelain Shoppe

Nov 2023

Poolboy Studio developed the comprehensive brand identity for The Porcelain Shoppe, a project that bridges industrial precision with refined, modern aesthetics. The work establishes a cohesive visual language across diverse touchpoints, including printed collateral, custom product packaging, and high-end retail assets. The execution relies on a minimalist design approach, utilizing a sophisticated color palette of ochre, mustard, and monochromatic tones to ground the brand. Typography plays a central role in the identity, featuring sharp, dimensional lettering and elegant monograms that appear across stone surfaces and tactile paper stocks. Dynamic motion graphics and live-action sequences integrate architectural and lifestyle elements, emphasizing the brand's interplay between hard, structured textures like marble and tile and fluid, clean graphic forms.

Commercial, Clean, Horizontal, Minimalist