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The Perfect Man Magazine: HUGO

Date

Mar 2025

Description

This fashion editorial for The Perfect Man Magazine, titled HUGO, explores the juxtaposition between classic tailoring and contemporary urban surroundings. Photographed by Nick Andrews, the series leverages a mix of clean, natural light compositions and moody, low-key chiaroscuro lighting to define the collection's texture and silhouette. The project incorporates an analogue film aesthetic, utilising high-contrast monochrome grading to emphasise architectural lines and fabric details. Through a blend of full-page portraiture and layered collage layouts, the work features model Hugo MacKenzie Wood, capturing a narrative of modern menswear set against diverse city backdrops, ranging from vibrant, sticker-covered storefronts to narrow brick alleyways.

Style

Editorial, Vertical, Monochrome

Color
Jet Black
Context

Editorial

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