The Perfect Man Magazine: HUGO
Mar 2025
This fashion editorial for The Perfect Man Magazine, titled HUGO, explores the juxtaposition between classic tailoring and contemporary urban surroundings. Photographed by Nick Andrews, the series leverages a mix of clean, natural light compositions and moody, low-key chiaroscuro lighting to define the collection's texture and silhouette. The project incorporates an analogue film aesthetic, utilising high-contrast monochrome grading to emphasise architectural lines and fabric details. Through a blend of full-page portraiture and layered collage layouts, the work features model Hugo MacKenzie Wood, capturing a narrative of modern menswear set against diverse city backdrops, ranging from vibrant, sticker-covered storefronts to narrow brick alleyways.
Editorial, Vertical, Monochrome
Editorial














