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The New York Times: The New York Times - The Truth Is Worth It: Perseverance

Brand
The New York Times
Date

Aug 2019

Description

The New York Times explores the rigour behind investigative journalism in 'The Truth Is Worth It: Perseverance.' This documentary-style campaign highlights the complexities of news gathering, blending live-action footage of government hearings with atmospheric city street scenes. Developed by Droga5 London, the production features a cinematic aesthetic defined by raw, natural light and bold typography. Significant Others managed the post-production and animation, while Furlined led the production efforts to capture the project's contemplative visual tone. Sound and music production were provided by Wave Studios NY, with additional post-production support from Final Cut London.

Style

Documentary, Horizontal, Cinematic, Raw

Techniques

Natural light

Industries

Digital Media & Publishers

Context

Brand Film / Corporate Video

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