The Greatest Magazine

Mar 2025

This fashion editorial for The Greatest Magazine explores contemporary menswear through a series of minimalist, direct portraits. Captured by photographer Johannes Brauner, the series employs a deliberate, clean aesthetic that emphasizes sculptural tailoring and textural layering. The imagery shifts between stark studio settings and subtle urban backdrops, utilizing natural light to highlight the intricate details of each ensemble. Collaborating with fashion editor Christiane Graf, the project leans into a monochrome and desaturated palette, often enhanced by the tactile quality of analogue film. The editorial is further supported by the work of hair stylist Clement Billon and makeup artist Miki Matsunaga, who maintain a focus on natural skin textures and refined grooming. Casting by Hendrik Simon brings together a contemplative subjects-first approach, with models Casper Tyborn and Rodrigue Durard grounding the editorial in its understated, high-end visual language.

Editorial, Vertical, Clean

Natural light

White Seamless

Editorial