The Blue Room Theatre
Brand Identity
Jan 2021
The Blue Room Theatre brand identity project establishes a cohesive visual language for the organisation's programming, including the Winter Nights 2020 festival. The work integrates typography and high-contrast color blocking to create a versatile system that spans printed collateral, promotional wheatpaste posters, and editorial publications. Developed by TermsOfService for graphic design and Duncan Wright for photography, the identity leans into a minimalist aesthetic. The layout experiments with flat color backgrounds and geometric line art to house performance-based imagery, balancing editorial interview transcripts with clean, stark layouts. The project utilises natural light in its interior photography, grounding the graphic elements within domestic, human-centric settings.
Clean, Horizontal, Editorial
Typography
