Texas Pete
The Texas Pete Spaghetti Western
Brand
Date
Mar 2026
Description
Texas Pete’s project, The Texas Pete Spaghetti Western, channels the visual language of classic cinema through a distinct monochrome aesthetic. Produced by William McVay with creative input from McKinney and FleishmanHillard, the piece integrates traditional western motifs to build its narrative sequence. The project leans into a cinematic, horizontal format, utilising black-and-white visual techniques to establish a stark, dramatic presence. Wildfire is also credited as an agency partner for the production.
Style
Horizontal, Cinematic, Monochrome
Background
Clear Sky
Context
Brand Film / Corporate Video
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