Tensevenseven
Launch Campaign
Brand
ProjectLaunch Campaign
Date
Jan 2025
Description
Tensevenseven debuts its inaugural collection with a monochromatic editorial campaign that centers on minimalist luxury. Photographer and creative director Justin Woo explores the intersection of fine jewellery and fashion through a series of stark, high-contrast portraits. Techniques including chiaroscuro lighting and analogue-inspired film textures emphasize the sculptural details of the collection. The imagery maintains a consistent studio aesthetic, utilizing clean, neutral backgrounds to direct focus toward the intricate diamond settings and the deliberate, poised movement of the subject.
Style
Editorial, Monochrome, Clean, Horizontal
Industries
Jewellery
Context
Advertising Campaign
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