Teleflora activates a public space with its 'When Love Calls' campaign, centering on an interactive floral telephone booth installation. The project places a vibrant, rose-and-peony-adorned booth within a high-traffic shopping mall plaza, inviting passersby to engage with the display through a rotary telephone interface.
The live-action commercial captures spontaneous interactions between the public and the installation, framed by warm, natural lighting. Produced by The Wonderful Company, the work highlights the intersection of experiential retail and floral design, emphasizing a clean aesthetic throughout the setup.
