TaxAct: Real Live Humans
Brand
Date
Mar 2026
Description
TaxAct presents the 'Real Live Humans' campaign, a commercial project focused on their Xpert Full Service tax preparation interface. The film features a modern setup, utilizing a silver laptop against a high-contrast purple and blue gradient background to highlight the digital platform. Incorporating a blend of motion graphics and live-action technique, the piece provides a clear look at the software's user interface and functionality. Direction and creative oversight were led by the agency Fallon.
Style
Horizontal, Commercial, Neon
Techniques
Motion Graphics
Industries
Background
Gradient
Context
TVC / TV Commercial
Associated creatives
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