TaxAct
Real Live Humans
Brand
ProjectReal Live Humans
Date
Mar 2026
Description
TaxAct introduces their Real Live Humans commercial campaign, a digital-first approach to tax preparation. The spot features the platform's Xpert Full Service interface, presented with clean, modern motion graphics set against a vibrant purple and blue gradient. The production utilizes live-action techniques and directional lighting to highlight the interface's accessibility. Creative development for the project was led by the agency Fallon, maintaining a polished aesthetic throughout the communication.
Style
Horizontal, Commercial, Neon
Techniques
Motion Graphics
Industries
Fintech
Background
Gradient
Context
TVC / TV Commercial
Associated creatives
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