TAM: Brand Identity

Sep 2025

The TAM brand identity project establishes a visual language defined by bold, minimalist typography and a vibrant color palette. The execution spans motion graphics and static imagery, centering on clean graphic design to showcase beverage packaging and collateral. Featuring graphic design by Leyma, the project uses animated outlines and high-contrast layouts to bring a modern, structural aesthetic to the brand’s fermented ginger beer range. Across both digital and print applications, the work leans into a clean, minimalist style that emphasizes organic shapes alongside structured, functional branding. From detailed product renders to lifestyle photography featuring swing-top glass bottles and branded shipping materials, the campaign utilizes a consistent visual system. The project, overseen by Visie Admin, integrates motion graphics and 3D render techniques to define the brand's market presence.

Vertical, Commercial, Clean