TAM

Sep 2025

This brand identity project for TAM establishes a visual language centered on clean, minimalist typography and a vibrant, color-blocked palette. Developed by Visie Admin with graphic design by Leyma, the identity system spans digital motion graphics and tangible physical collateral. The project utilizes a mix of 3D render / CGI animation and still photography to showcase packaging across multiple flavor variants. The execution leans into a playful aesthetic, pairing bold, direct-to-camera logo applications with abstract organic shapes. Applications include retail packaging, custom merchandise, and printed stationery. The work is consistently presented against neutral, high-contrast backgrounds to emphasize the structural layout and color interplay of the brand assets.

Vertical, Commercial, Clean