Takis

Sep 2026

In the latest campaign for Takis titled Time Travel, the brand leans into a surreal narrative that abruptly disrupts a tranquil, misty landscape. The visual execution utilizes a sophisticated live-action technique to transport three characters—a bearded elder holding a scythe, a hooded traveler, and a woman in traditional headwear—from a forgotten medieval era directly into a modern, serene meadow. By employing muted, earthy tones and a soft, overcast lighting scheme, the film establishes a cinematic gravity that grounds the impossible premise in a tangible reality. The seamless integration of VFX / visual effects allows for a temporal shift that feels both startling and intentional, highlighting the brand’s commitment to bold, disruptive storytelling. To elevate the disorienting arrival of these time-traveling figures, the project relies heavily on the nuanced post-production work from Open Water Post, whose VFX expertise bridges the gap between the historical costumes and the contemporary, lush forest setting. Complemented by a carefully curated soundscape from The Post Haus, the project avoids traditional food advertising tropes, opting instead for a high-concept, atmospheric approach within the competitive CPG / Packaged Food landscape. The result is a short but immersive piece that prioritizes world-building, leaving viewers intrigued by the displaced characters who appear as if caught in a strange, temporal fracture at the edge of the woods.

Cinematic, Earthy

Live-action Technique, VFX / visual effects

CPG / Packaged Food, Food & Beverage