Take9, Count von Count Count Before You Click 2026

About

Take9 and Count von Count collaborate on 'Count Before You Click,' a financial literacy campaign aimed at promoting security awareness in banking. The film follows a character navigating a suspicious text message, utilizing a humorous, live-action approach to demystify complex digital threats. Directed with a warm visual palette, the commercial uses natural window light to ground the narrative in a domestic setting. Alberto Massaro provided creative direction, working alongside Born Licensing to integrate the character-led messaging into the broader financial communications project.