Take9, Count von Count
Count Before You Click
Brands
ProjectCount Before You Click
Date
Jun 2026
Description
Take9 and Count von Count collaborate on 'Count Before You Click,' a financial literacy campaign aimed at promoting security awareness in banking. The film follows a character navigating a suspicious text message, utilizing a humorous, live-action approach to demystify complex digital threats. Directed with a warm visual palette, the commercial uses natural window light to ground the narrative in a domestic setting. Alberto Massaro provided creative direction, working alongside Born Licensing to integrate the character-led messaging into the broader financial communications project.
Style
Humorous, Horizontal, Commercial, Warm
Industries
Banking
Color
Royal Blue
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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