Taco Mesa
Brand Identity
May 2024
Taco Mesa introduces a cohesive brand identity that channels a bold, graphic aesthetic throughout its restaurant collateral. The project, designed by Studio Furious, utilizes strong color blocking and modern typography to unify the packaging, menu boards, and storefront signage. The visual system relies on a vibrant palette of red, orange, and pink, applied across takeaway boxes, bags, and architectural elements. By integrating these high-contrast graphic elements into both the interior kitchen space and the exterior storefront, the design ensures a consistent application of the brand across all consumer touchpoints. The project highlights clean, commercial photography that emphasizes the tactile and geometric nature of the restaurant branding.
Vertical, Commercial, Clean
Restaurants
Advertising Campaign
